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The Power of Strategy Innovation A new way of linking creativity and strategic planning to discover great business opportunities Robert E. Johnston, J. Douglas Bate

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The Power of Strategy Innovation 
A new way of linking creativity and strategic planning to discover great business opportunities
Robert E. Johnston, J. Douglas Bate
 
Business

Year | AMACOM, 2003

File Type | PDF

File Size | 1.4MB

Pages | 305

 
 

About This Book:

Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.


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